Best marketing skills for Claude Code
Short answer: Useful marketing skills for Claude Code cover conversion, pricing, offers, onboarding, SEO audits, schema markup and A/B testing. Our Marketing Foundations Pack bundles ten of them, based on open-source work, with sources and licenses listed. Install is a folder copy into .claude/skills/.
Checked by the Buy Agent Skills team. Updated 8 November 2026.
What a marketing skill is
A skill is a folder with a SKILL.md file. The file starts with a name and a description that tells the agent when to use it. The body holds steps and rules. See What are agent skills? for more.
The ten skills in the Marketing Foundations Pack
| Skill | What it helps with |
|---|---|
| cro | Improving conversion on landing pages, pricing pages and forms |
| signup | Cutting friction in signup, registration and trial flows |
| onboarding | Activation after signup: first run, empty states, checklists |
| paywalls | In-app upgrade screens, upsell modals and feature gates |
| offers | Offer design: value framing, bonuses, guarantees, naming |
| pricing | Pricing, packaging and tier structure |
| marketing-psychology | Applying behavioral principles to marketing decisions |
| seo-audit | Diagnosing SEO problems: technical, on-page, lost rankings |
| schema | Adding and fixing JSON-LD structured data |
| ab-testing | Planning and reading A/B tests |
Each skill triggers from the kind of request in its description. For example, "Our landing page converts at about 1 percent. How do I improve it?" should call cro, and "Add FAQPage JSON-LD to our product pages" should call schema.
What we checked
From our test log (7 November 2026, pack v0.1):
- All 10 skills pass the Agent Skills spec validator.
- Relative links inside the pack resolve (57 checked, 0 broken).
- A clean install from the zip into an empty folder passes the same checks.
- No partner marks, referral links or affiliate links are in these ten skills.
- License: MIT, Copyright (c) 2025 Corey Haines. The license text and credits ship with the pack.
What we have not yet done: run each skill inside Claude Code to confirm it triggers on a matching prompt. That runtime test has not been run yet, so we do not claim it. This page will be updated when it is. We left out three skills whose cited source had unclear rights.
How to install
- Download the pack from your purchase link.
- Copy the skills/ folder contents into your project's .claude/skills/ folder.
- Ask Claude Code to do a matching task and watch whether it follows the skill.
Some skills suggest an optional product-context file at .agents/product-marketing.md. Without it, they ask for the context they need.
FAQ
Are there free marketing skills? Yes. This pack is based on free open-source work. You pay for selection, license checking, testing and improvements. If you only need one skill, the free source may be enough. See buy or build.
Does it work in Codex? The SKILL.md format is shared by several tools, but we have not run this pack in Codex yet, so we do not claim it. See Marketing skills for Codex.
What are the licenses? MIT, with credit to the author. See Licenses.
Do I get updates? Your purchase covers the version you buy (v0.1). We have not announced an update plan yet; if that changes, the pack page will say so.
Related: How we test | Works with Claude Code